Communication Considerations and Tools for Success: Balancing the Art, Science, and Business of Dentistry

(Continued)

FIGURE 11. REFINING THE TREATMENT GOALS. Smile Blueprint can also be used show the steps that are to be taken to accomplish the aesthetic goals agreed upon by the dental team. The blue outline shows the original dentition overlaying the restoration proposed in the treatment plan.

FIGURE 12. SHOWCASING THE ART, SCIENCE, AND BUSINESS OF DENTISTRY. This is a perfect example of the art, science, and business of dentistry being in balance the science of spectrophotometry perfects the art of shade match in a way that enhances the business of dentistry by reducing the need for costly remakes.

FIGURE 13. PRESENTING THE FINAL RESULT. The retracted view taken on the day of insertion shows the aesthetic results attain-able with effective communication from all members of the dental team. The natural and attractive aesthetics that make this patient smile help support the business of the dental practice.

FIGURE 14. USING VISUAL IMAGING SOFTWARE IN TOOTH PREPARATION. The grid overlay enlarges the close-up of the restored dentition and provides a proportionally accurate grid (in millimeters) illustrating the dimensional changes necessary to prepare for the restoration. Both clinician and patient can precisely visualize the ideal changes required to achieve the planned aesthetics.

THE "BRAN" THEORY OF
PATIENT COMMUNICATION

Benefits
Patients consent to dental treatment based on benefits. Effectively communicating the benefits to the patient is the first step: "By replacing your broken back teeth, Mr. Smith, you will be able to expand your diet, improve nutrition, and chew comfortably."

Risks
Combining the risks statement with the benefits statement enhances patient understanding and builds trust: "For you to smile more beautifully, we need to prepare this tooth for a crown. There is a possibility that a root canal will be required to position the tooth for maximum aesthetic results."

Alternatives
Perhaps for the sake of aesthetics and function, an implant-supported restoration is recommended. The patient deserves to know that an alternative -- something as simple as a removable partial denture -- exists, as well. This may not be the optimal treatment choice, but the patient has the right to make an informed decision.

No Treatment
Unfortunately, the patient is not always in a position to afford treatment. He or she may then decide upon the no-treatment option. It is difficult for a clinician to allow the patient to leave with no treatment, but the no-treatment option must be considered as a possibility.

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